Introducing Automated Flows for more personalized marketing
Create highly personalized sequences of emails and text messages to rebook clients, welcome first-time guests, encourage reviews, upsell memberships, and more.
We’re so excited to bring you our most powerful release yet: Automated Flows.
This game-changing feature is designed to solve a daily challenge every salon and spa faces: how to create a personalized experience for every client from the moment they book their first appointment until they become a loyal repeat client who goes on to refer their friends.
Unfortunately, a lot of salon and spa marketing today is unremarkable, generic, and ineffective. Emails often end up getting stuck in spam filters or are simply not opened, while SMS “blasts” lead to clients getting annoyed or leaving messages unread.
The reason for that is usually not that salon and spa owners are unaware of what a great experience would look like — it’s because the tools that exist today make it difficult to do it well once a business gets bigger and has thousands of clients.
Automated Flows changes that. You can easily set up powerful flows that run on auto-pilot and make every client feel special by sending them highly relevant messages, at the right time.
Here are some examples of what you can use it for:
Rebooking reminders that are perfectly targeted based on previous visits
Personal welcome messages for first-time guests
After-care instructions for people receiving specific services
Lost client campaigns to automatically bring people back
Nurturing sequences for clients buying certain products
Review requests for your most loyal clients
The possibilities are (almost) endless. We built this feature in a way that gives you an open canvas to create the most nuanced and relevant flows for your specific needs.
We also put together over a dozen pre-built flow templates that you can customize to your unique requirements, allowing you to easily get started with Flows.
Finally, if you would like to get a 1:1 consultation to make sure you can take full advantage of all the possibilities Flows has to offer, our team is ready to assist.
Read on to learn more about why we built this feature and what makes it special.
Why existing solutions aren’t good enough
The reality is that many third-party marketing tools like Constant Contact and Mailchimp are too simple for what you need, just blasting out generic messages to large audiences who often don’t care or even remember why they are receiving your message in the first place.
Others are way too complex. Tools like Klaviyo and HubSpot might seem nice at first. In practice they’re difficult to set up, tricky to integrate with booking systems like Mangomint, and just not designed for the unique needs of the beauty and wellness industry.
Automated Flows is built specifically for salons and spas and lets you deliver personalized communication the way you always imagined it. Do it all directly in Mangomint, no need for any third-party tools or complicated setups.
It’s also much more powerful and versatile than “automated campaigns” you may encounter in other booking software (if they even offer this at all). Their automations are usually too basic and hard to truly customize to your specific business.
Automated Flows is different. It uses a smarter approach that’s highly flexible and informed by client data inside your Mangomint account.
Use client data to power your message sequences
Over time, your business will naturally collect a wealth of data about your clients. This includes information about past and upcoming appointments, products purchased, booking preferences, memberships and packages, gift cards, and more.
Up until now, most of this data was effectively siloed and unusable for day-to-day salon and spa marketing. With Automated Flows, you now have the ability to make all this rich client data available to create highly personalized sequences of steps that your clients will “flow” through.
Here are the basic building blocks of a flow:
Triggers -These are events that occur inside Mangomint and can make a client enter a flow. Examples: Appointment Completed, Sale Closed, Membership Started, Birthday, etc.
Actions - Actions are specific types of steps that “do something”. This could be a text message or an email, but it could also be a time delay to wait a certain amount of hours, days, or weeks.
Conditions -These allow you to control the path of a flow. For example, after waiting 3 weeks, you could check if a client has a future appointment and take a different path depending on that.
Using these building blocks, it is possible to create incredibly powerful and personalized communication that’s truly “set it and forget it”.
Easily set goals and track performance
Each flow includes the option to set custom goals, allowing you to track how many clients achieve specific outcomes such as booking an appointment, starting a membership, or purchasing a gift card.
This is an effective way to monitor the performance of your flows and improve them over time. You also have the ability to review individual flow runs, giving you insight into each client that enters a flow.
Pricing and how to get started
Automated Flows is available now on all Mangomint plans. To browse our pre-built flows and build your first flow, open the new Flows app and read these articles to learn more.
Flows uses a flexible credits-based system that allows you to pay only for messages sent. Each message consumes a number of marketing credits that is visible when you create the message and depends on factors like the length of an SMS.
As before, you can purchase marketing credits in bulk upfront, or you can set up auto-refill so you don’t have to manually do this every time your balance runs low.
Additionally, we will soon release the option to add a fixed amount of credits directly to your Mangomint subscription. This will greatly reduce the cost per credit and will be a cost-efficient way to take advantage of the always-on nature of Automated Flows.
Abby Schmautz is a Product Marketing Manager at Mangomint. She has a degree in New Media & Communication Technology and has held diverse roles in B2B tech spanning marketing, product, customer support, and operations. She loves the entrepreneurship and creative expression found in the beauty industry. One of her favorite things? Helping salons and spas thrive.
