Understanding your medical spa's client booking and appointment preferences can help create a roadmap to personalizing your client experience and maximizing your profit potential.
Using recent sample data from nearly 20,000 injectable and filler appointments booked in Mangomint’s med spa software, let’s dive into data on client booking preferences.
How med spa clients prefer to book their appointment
Manual booking (such as phone or in-person scheduling) is the preferred method of booking med spa appointments. This is likely because many established clients rebook at the end of their sessions. In total, 21.89% of med spa appointments are booked online compared to 78.11% of appointments scheduled via phone bookings, in-person scheduling, and automatically recurring appointments.
21.89% of med spa appointments are booked online
This online booking rate closely aligns with other core med spa services, like facials & skincare (21.78% online booking). Meanwhile, more traditional and casual spa services — like massages — have a higher online booking rate (43.38%). This difference is likely due to medical spas having high rates of new client booking questions (often asked over the phone), while existing clients tend to rebook at the end of each appointment.
When dealing with predominant phone scheduling, you can streamline this process using Express Booking™. As your front desk answers client questions, this tool texts them a link to enter their contact and payment information rather than reading it to your staff over the phone. This boosts the accuracy of data entry while saving your front desk staff time.
17 essential med spa software features
Manage staff members, enhance the client experience and improve operations with these essential medical spa software features.
The beginning of the week is the busiest time for med spa schedules, with more than 40% of all appointments happening between Tuesday and Wednesday.
Med spa businesses are unique in their early-week popularity, as Friday is often the busiest day across beauty and wellness businesses — including barbershops, day spas, waxing studios, and nail salons.
This pattern seems to reflect the med spa industry’s need for appointment recovery times, with clients likely wanting redness or irritation to settle before their weekend plans.
The busiest days for medical spas are as follows:
Tuesday (21% of appointments)
Wednesday (21% of appointments)
Friday (17% of appointments)
Thursday (16% of appointments)
Monday (12% of appointments)
Saturday (8% of appointments)
Sunday (5% of appointments)
The busiest time of day for med spas
When creating your staff schedule, it is essential to plan around the expected appointment traffic. 2pm is the busiest time of day for med spas, accounting for 13.35% of appointment start times.
While salons (including hair, nail, and beauty salons) are busiest in the morning, this mid-day appointment popularity reflects a standard preference in spa businesses. This shift is likely because spa appointments can be more intensive — having a greater impact outside of the service window. This factor requires clients to plan around their responsibilities (like work schedules and childcare obligations).
The busiest times for med spas are as follows:
2pm - 13.35%
11am - 12.66%
10am - 12.57%
12pm - 12.09%
3pm - 11.43%
1pm - 11.69%
4pm - 9.15%
9am - 6.03%
5pm - 5.74%
6pm - 2.27%
7pm - 1.58%
8am - 1.3%
All other service times account for less than 1% of med spa appointments.
Unlock advanced med spa support
Explore the features that make Mangomint the highest-rated medical spa software, including powerful charting tools, seamless form flows, HIPAA-compliant client management, and so much more.
On average, 22.25% of med spa appointment bookings end in cancellation. The med spa cancellation rate is similar to other spa service appointment types, including facials & skincare (21.78%).
However, this is a higher percentage than most other beauty and wellness business types (from barbering to massage therapy). This high cancellation rate could be due to cold feet about needle services or because med spa appointments require certain skin conditions. For example, injections may need to be canceled last minute due to flair-ups in acne or cold sores.
22.25% of medical spa appointment bookings end in cancellation
High cancellation rates can hurt your med spa business’s availability and profitability. If you want to lower your cancellation rate and protect your business from losses, consider:
Mangomint’s med spa software is tailored to help businesses grow their profits by improving operations — including customizable online booking processes.
Alongside our suite of med spa management features, like advanced charting (including face charting, body charting, and SOAP notes) and time-saving automations, it is easy to understand why we are the highest-rated med spa software. You can try Mangomint for free or book a live demo to get started today!
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
