The moment you step into Sugarmoon, you instantly feel serene yet energized. The bright scent of orange and tea tree oil and the calming hint of lavender and lemongrass ease you into the remarkable experience Sugarmoon provides.
At the heart of Sugarmoon is Paola Girotti. Paola is the proud owner and founder of Sugarmoon, a five-location salon that provides face and body sugaring as well as skincare and lash services across Ontario, Canada.
This summer, I had the pleasure of meeting Paola at one of her Sugarmoon locations in Toronto.
What makes Sugarmoon special is its dedication to inclusivity. No matter your body type, gender, ethnicity, or skin color, Sugarmoon is ready to serve you. Paola centers her values in everything she does and counts on Mangomint to do the same.
“Having been in the industry 23 years and having tried many platforms before, what I love most about Mangomint is they’re an absolutely progressive company”
To expand the reach of who she serves, Paola acquired Bodé Spa, which offers face and body hair removal, pedicures, and massages targeted toward men. After the acquisition, she swiftly set up a Mangomint account for Bodé’s two locations—a testament to her success with Mangomint at Sugarmoon.
Mangomint allows her to easily toggle views between Sugarmoon locations and view schedules, memberships, client communication history, inventory, and more across her multiple salons.
Driving revenue with memberships
Memberships are a great way to build customer loyalty and create dependable, recurring revenue. Sugarmoon’s memberships offer monthly eyebrow services or a Brazilian at a discount along with perks like 10% off for additional services and products. It’s a win-win for the business and their clients.
“Mangomint's ease of memberships has really helped our revenue model. We've built our membership to just over five hundred members in just under a year.”
Memberships have been a powerful tool for Sugarmoon to build dependable cash flow and keep clients coming back. With Mangomint, setting up memberships is simple. You have the flexibility to select the billing period duration, services, discounts, quantity, and service expiration. This level of customization allows businesses like Sugarmoon to boost revenue in the way that works best for them.
Staying top of mind with email marketing
Paola knows how to keep her books full. With Mangomint’s email marketing feature, she’s able to quickly send promotional emails to boost her bookings and monthly newsletters that keep her clients engaged.
“One of my absolute favorite features is email marketing with Mangomint. The ease of which we can actually target clients on down days or just specifically target clients who want to be able to come in on a last minute booking, happy hour campaigns—their email marketing templates are super easy to use.”
With dozens of email templates designed for salons and spas, Paola can spin up a campaign quickly. She uses a targeted approach in her marketing to ensure every email is meaningful to her clients. Using the client information collected and stored in Mangomint, she can create custom audiences based on memberships, appointment dates, services received, and more.
Centralizing client communication
Paola also noted that she saw “a massive reduction in terms of missed appointments” after introducing Mangomint’s client notification feature. Appointment confirmations, reminders, and form requests improve communication with clients and ensure they have all the necessary information before their visit. Client notifications combined with the Two-Way Texting feature allow her to respond quickly to client inquiries and updates and see the client’s profile and history— all in one place.
Tracking and managing inventory
Sugarmoon carries its own line of skincare and hair removal products, including the Take Home Sugaring Kit and Hyaluronic Acid Vitamin B Serum. With over 200 skincare products available in-store and online, inventory management is vital to their operations. Using Mangomint, they can track and manage stock levels across each location.
Paola runs a busy multi-location business, so she needs booking software that streamlines her day instead of slowing her down. Mangomint provides Sugarmoon with the tools they need to keep everything running smoothly.
Try Mangomint’s at your sugaring salon
Sugarmoon is a just one example of how successfully sugaring salons can run on Mangomint. Mangomint’s easy-to-use salon software enhances the client experience while simplifying staff members' workflow.
See how Mangomint could work for your business by starting your free 21-day trial or booking live demo today.
Josephine Hulburd Schultz is a Demand Gen Manager at Mangomint. With a degree in Business Management and Entrepreneurship, she focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Josephine is obsessed with testing out new curly hair products and trying out unique nail art.
