A detailed service menu can be an effective tool for helping tanning salons showcase expertise, upsell for additional revenue, and share all the ways you help clients glow. Let's explore spray tanning appointment pricing, service descriptions, add-ons, and membership options to consider when building your service menu.
Popular spray tanning services
1) Full-body spray tan ($60+)
A full-body spray tan is a core service offering across spray tanning businesses. In your service menu, describe your spray tanning process, mentioning if it's automated or hand-applied. Include the solution used (e.g., organic, paraben-free) and its anticipated results.
2) Partial body spray tan ($30+)
Especially during the colder months, clients may want to save money on spray tanning services with partial coverage. Detail the customization possibilities and how they complement natural tans or other tanning methods for clients who wish to enhance specific areas, such as their legs or upper bodies.
3) Custom airbrush tanning ($75+)
Airbrush tanning offers a high-end service with a skilled technician who hand-applies a custom-blended tanning solution. Detail the personalized color matching process, contouring techniques, and premium, long-lasting formulas.
4) Contour tanning (tantouring) ($50+)
Clients may be eager to pay extra for contour tanning (also known as "tantouring"), which went viral on social media platforms earlier this year. This service accentuates or defines certain features. Some contouring is often included in the base price of a spray tan, but you may also provide more detailed service as an add-on or standalone offering.
Spray tanning salon add-ons
Improve your service menu by offering additional options for clients to customize their services. If you use Mangomint for bookings, you can easily offer add-ons with Service Customizations.
5) Tanning accelerator application ($10+)
Position this as an add-on service to enhance tanning results. Describe the product's key ingredients and benefits, such as quicker color development or better moisture retention.
6) Exfoliation treatment ($15+)
Offer this pre-tanning service to ensure even color absorption. Explain the exfoliation process and its contribution to a more uniform and longer-lasting tan.
7) Sunless tanning mousse ($15+)
Provide a take-home sunless tanning product for clients to maintain their glow between salon visits. Detail its simple application and streak-free formula.
8) Tan extending moisturizer ($12+)
Offer a specially formulated after-tan moisturizer to prolong tanning results. Emphasize its hydrating properties and ability to maintain an even, long-lasting tan.
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Allow clients to specify their desired tanning intensity during booking to give you time to prep before the appointment.
10) Body part tanning ($10 - $30+)
For shorter, focused sessions, offer options for partial body tanning (e.g., legs, upper body, face, décolletage). Use your salon software to adjust pricing and appointment duration based on the selections.
11) Tan development time ($0 - $15+)
Offer different development time options for spray tans (e.g., 2-hour, 4-hour, 8-hour). Faster-developing formulas might cost more.
12) Pre-tan skin prep ($0 - $20+)
Allow clients to choose their pre-tan prep level. Basic prep might be included, while more extensive exfoliation or pH balancing could be added.
13) Post-tan finish ($0 - $15+)
Offer matte, glowy, or shimmer finishes for tans. Premium finishes may cost more. Your client management system can track client preferences to help you encourage these upsells during future appointments.
Many tanning salons offer memberships to encourage regular visits and provide value to frequent tanners. A basic membership might include one spray per month with free contouring and a 10% discount on tanning products. You might also create additional membership tiers with twice-monthly spray tans and additional add-ons.
15) Vacation prep package ($150+)
Design a comprehensive package for clients preparing for a sunny getaway. Include a carefully timed spray tanning session, skin prep treatments, and a take-home kit with travel-sized tanning and skincare products.
In both memberships and packages, it is vital to specify exclusions (e.g., premium services), booking restrictions (e.g., 24-hour notice), tipping expectations for spray tans, and other boundaries to protect your business.
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How do you set your spray tanning rates? Consider these factors when determining your pricing structure:
Research local market rates
The location of your salon significantly determines tanning service pricing. Urban or high-cost areas charge more due to increased overhead and staff wages.
Assess nearby competitors' prices for similar tanning services regularly to stay competitive and reflect service quality. Position your prices strategically within the local market.
Factor in quality and equipment
Clients expect to pay more for high-quality tanning services and state-of-the-art equipment. Professional spray tan solutions and well-maintained facilities can justify higher rates. Building an excellent reputation and investing in superior equipment may allow for price adjustments.
Consider service complexity
Tanning service prices should reflect the complexity and time required for each treatment. For example, custom contouring services require extra skill, material, and appointment time.
Adjusting pricing for seasonal demand
Tanning salons can optimize revenue with a dynamic pricing strategy that responds to seasonal demand. During peak periods, like late spring and summer, increase base prices, introduce premium time slots, and limit discounts. In off-peak seasons like late fall and winter, offer promotional rates and seasonal packages.
Why Tanning Salons Need a Descriptive Service Menu
A service menu shapes clients' first impressions, influences their choices, and impacts your business's profitability. Here's how a comprehensive menu can benefit your tanning salon:
Enhanced revenue and upselling: Showcasing premium services and add-ons can boost appointment values, helping clients discover new offerings and staff recommend complementary treatments.
Improved customer satisfaction: Setting clear expectations leads to higher satisfaction. Ensuring clients book services that suit their needs increases the likelihood of them becoming regulars and referring others.
Attracting new customers: Your online menu plays a significant role in attracting new clients. Detailed information helps search engines understand your offerings, improving your salon's local search ranking and driving traffic to your website.
Establishing your unique selling proposition (USP): Highlight what sets your tanning salon apart from competitors to attract clients seeking a unique experience. Communicating your unique selling point, whether it's state-of-the-art equipment or organic tanning solutions, can justify premium pricing.
Streamlining booking: When clients understand your services, the booking process is simplified, reducing inquiry time and errors and thereby improving efficiency.
The most effective way to manage your tanning salon's service menu is through a salon software system like Mangomint.
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Mangomint can transform your tanning service menu into a user-friendly online booking experience. These systems offer comprehensive solutions, including client management, staff scheduling, email marketing, payroll services, and other advanced features to support every aspect of your tanning salon.
If you haven't explored the benefits of Mangomint for your tanning business yet, consider booking a free trial or live demo to get started.
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
