Flow Message Pricing

You will need marketing credits to send emails and text messages via a flow.

The number of marketing credits required for each message will be displayed below the message. This number of marketing credits is required each time the message is sent. You only need to pay for messages that are sent via the flow.

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Flow emails

Flow emails always require 5 marketing credits each. This number of marketing credits will not change based on the email content.

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Flow text messages

Flow text messages start at 10 marketing credits each. This number of marketing credits will increase (in increments of 5) based on the length of the text message.

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Message segments for flow text messages

Flow text messages require marketing credits based on the number of message segments included in the text message.

Type of text message	Characters per message segment
Basic text characters only	160 characters per message segment
One or more Unicode characters (emoji)	70 characters per message segment

The more message segments your text message includes, the more marketing credits will be required.

Number of message segments	Required marketing credits
1 message segment	10 marketing credits
2 message segments	15 marketing credits
3 message segments	20 marketing credits
4 message segments	25 marketing credits
5 message segments	30 marketing credits

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Merge tags

You can add merge tags to flow messages, such as the client's first name or the appointment service name.

For text messages, each merge tag counts as 15 characters. When a text with a merge tag is sent, the number of required marketing credits will not change.

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Marketing credit balance

If you are running low on marketing credits and you have active flows that require credits, you will receive an email notification if you’re the billing user for your account.

If you run out of marketing credits and you have an active flow that requires credits, emails and texts in that flow will stop being sent.