Flow Message Pricing
You will need marketing credits to send emails and text messages via a flow. Learn more about marketing credit pricing.
Flow emails require 5 marketing credits each time the email is sent. This number of marketing credits will not change based on the email content.
Flow text messages start at 10 marketing credits each time the text is sent. This number of marketing credits will increase (in increments of 5) based on the length of the text message.
No marketing credits are required to send test emails or test text messages in a flow.
If you are running low on marketing credits and you have active flows that require credits, you will receive an email notification if you’re the billing user for your account.
If you run out of marketing credits and you have an active flow that requires credits, emails and texts in that flow will not be sent.
Link copiedMessage segments
Flow text messages require marketing credits based on the number of message segments.
The more message segments your text message includes, the more marketing credits will be required.
Number of message segments | Required marketing credits |
|---|---|
1 message segment | 10 marketing credits |
2 message segments | 15 marketing credits |
3 message segments | 20 marketing credits |
4 message segments | 25 marketing credits |
5 message segments | 30 marketing credits |
The type of text message determines how many characters can be included in each message segment. If the text message includes merge tags, each merge tag counts as 15 characters.
Type of text message | Characters allowed per message segment |
|---|---|
Text messages with basic text characters only | 160 characters per message segment |
Text messages with one or more Unicode characters (emoji) | 70 characters per message segment |
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