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Flow Message Types

When you add an email or text message to a flow, you need to select a message type for each message. You can select the non-marketing option or the marketing option.

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Non-marketing messages

If the message is a non-marketing message, select the non-marketing option (Appointment-related, Sale-related, etc).

Use this option if the message:

  • Is sent within 14 days of when the flow run started

  • Contains information related to the flow trigger (e.g. appointment-related information)

Message

Description

Non-marketing texts

• Non-marketing texts will be sent from the same phone number as your automated text messages and Two-Way Texting.

• If a client unsubscribes from one of these texts, they will also be unsubscribed from all appointment-related texts (booking confirmations, appointment reminders, etc).

Non-marketing emails

• Non-marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address.

• If a client unsubscribes from one of these emails, they will also be unsubscribed from all appointment-related emails (booking confirmations, appointment reminders, etc).

You can manage a client’s message preferences in their client details. Clients must have Appointment related messages enabled in their client details to receive non-marketing messages sent via a flow.

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Marketing messages

If the message is a marketing message, select the Marketing option.

Use this option if the message:

  • Is sent more than 14 days after the flow run started (even if the message is appointment or sale-related)

  • Contains marketing information (e.g. special offers or promotions)

Message

Description

Marketing texts

Marketing texts will be sent from your marketing phone number. You will need to register for this phone number. By using a marketing phone number, you will ensure that if a client unsubscribes, they will only be unsubscribed from marketing texts and not appointment-related texts (booking confirmations, appointment reminders, etc).

Marketing emails

• Marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address.

• If a client unsubscribes from one of these emails, they will be unsubscribed from all marketing flow emails and email campaigns.

You can manage a client’s message preferences in their client details. Clients must have Marketing messages enabled in their client details to receive marketing messages sent via a flow.

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