Flow Message Types

When you add an email or text message to a flow, you need to select a message type for each message.

When selecting a message type, you can select the non-marketing or marketing option.

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Non-marketing messages

If the message is a non-marketing message, select the non-marketing option (Appointment-related, Sale-related, etc).

Use this option if the message:

Is sent within 14 days of when the flow run started
Contains information related to the flow trigger (e.g. appointment-related information)

Message	Description
Non-marketing texts	• Non-marketing texts will be sent from the same phone number as your automated text messages and Two-Way Texting. • If a client unsubscribes from one of these texts, they will also be unsubscribed from all appointment-related texts (booking confirmations, appointment reminders, etc).
Non-marketing emails	• Non-marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address. • If a client unsubscribes from one of these emails, they will also be unsubscribed from all appointment-related emails (booking confirmations, appointment reminders, etc).

Message

Description

Non-marketing texts

• Non-marketing texts will be sent from the same phone number as your automated text messages and Two-Way Texting.

• If a client unsubscribes from one of these texts, they will also be unsubscribed from all appointment-related texts (booking confirmations, appointment reminders, etc).

Non-marketing emails

• Non-marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address.

• If a client unsubscribes from one of these emails, they will also be unsubscribed from all appointment-related emails (booking confirmations, appointment reminders, etc).

You can manage a client’s message preferences in their client details.

Clients must have appointment-related messages enabled in their client details to receive non-marketing messages sent via a flow.

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Marketing messages

If the message is a marketing message, select the Marketing option.

Use this option if the message:

Is sent more than 14 days after the flow run started (even if the message is appointment or sale-related)
Contains marketing information (e.g. special offers or promotions)

Message	Description
Marketing texts	Marketing texts will be sent from a marketing phone number. You will need to register for this phone number. By using a marketing phone number, you will ensure that if a client unsubscribes, they will only be unsubscribed from marketing texts and not appointment-related texts (booking confirmations, appointment reminders, etc).
Marketing emails	• Marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address. • If a client unsubscribes from one of these emails, they will be unsubscribed from all marketing flow emails and email campaigns.

Message

Description

Marketing texts

Marketing texts will be sent from a marketing phone number. You will need to register for this phone number. By using a marketing phone number, you will ensure that if a client unsubscribes, they will only be unsubscribed from marketing texts and not appointment-related texts (booking confirmations, appointment reminders, etc).

Marketing emails

• Marketing emails will be sent from the same email address as your email campaigns. Your email address from Apps > Settings > Business Setup > Locations will be used as the reply-to address.

• If a client unsubscribes from one of these emails, they will be unsubscribed from all marketing flow emails and email campaigns.